Why You Should Fall in Love with the Problem, Not the Solution
In the whirlwind journey of getting market attention and investor interest, the urge to show off innovative solutions often overshadows the real purpose of any business: solving a customer’s problem. Typically, a startup’s journey or the launch of a new product is marked by three phases: identifying the problem/solution fit, achieving product/market fit, and […]
The 2M€ Wake-Up Call: Leaving Money On The Table When You Don’t Understand The Value You Deliver
Welcome to another insightful escapade here at “SaaSquatsch Blog,” where we spice up the SaaS universe with our unique blend of humor and wisdom. Today’s expedition takes us through the challenging yet rewarding world of value-based pricing, a must-know for up-and-coming and scaling SaaS ventures. Imagine it as a rollercoaster journey, transitioning from the […]
Mastering KPIs in SaaS: A Journey from Casablanca to Rabat and Beyond (and How to Avoid Nightly Encounters with Camels)
Welcome to the inaugural post of the “SaaSquatsch Blog” – your unconventional guide to SaaS success. Today, we dive into the world of Key Performance Indicators (KPIs) and the art of choosing and trusting them wisely. The Moroccan Odyssey: A Lesson in KPI Navigation Let me share an anecdote that mirrors the risks of blindly […]