Sidestepping ‘Bullshit Bingo’ in Scaleups: Prioritize ‘What’ and ‘How’ First, then Define a Genuine ‘Why’

Discover How Steve Jobs and Jeff Bezos Built Billionaire Empires without Initially Defining Their ‘Why’   In the quest for business success, Simon Sinek‘s Golden Circle has emerged as a pivotal model, advocating for companies to start with their ‘why’ – the profound purpose, cause, or belief that drives their existence. Firms like Apple Inc. […]