Inside Out vs. Outside In: Choose Your Product Management Strategy Wisely

Inside Out vs Outside In

Welcome to the wild world of product management, where finding the right strategy can make or break your SaaS dreams. Buckle up as we embark on a journey through two different approaches: ‘Inside Out’ vs ‘Outside In’. Choose your product management strategy wisely, as they have very different objectives and will have a huge impact […]

Services-as-a-Software: the prudent way to SaaS

Building SaaS by hand through Service-as-a-Software

The journey into SaaS doesn’t always start with a quest for tech dominance. For those looking to build a solid, scalable SaaS business without groundbreaking tech, beginning with service offers a safer route. This strategy leverages existing demands, ensuring a firm foundation for additional features. It works both for launching a company as well as […]

Why Qualifiers are more important than Deal Winners

Qualify before you can win the race

So, you’ve done the legwork. Your market research is spot-on. Your solution? Sharply defined. You’ve polished your messaging until it shines, pinpointing exactly what your customers crave. Yet, the wins aren’t piling up as you’d hoped. Sounds familiar? Perhaps it’s time to rethink your focus. Maybe, just maybe, you’ve been dazzled by the allure of […]

Why You Should Fall in Love with the Problem, Not the Solution

Love your problem, not the solution

  In the whirlwind journey of getting market attention and investor interest, the urge to show off innovative solutions often overshadows the real purpose of any business: solving a customer’s problem. Typically, a startup’s journey or the launch of a new product is marked by three phases: identifying the problem/solution fit, achieving product/market fit, and […]