Services-as-a-Software: the prudent way to SaaS
The journey into SaaS doesn’t always start with a quest for tech dominance. For those looking to build a solid, scalable SaaS business without groundbreaking tech, beginning with service offers a safer route. This strategy leverages existing demands, ensuring a firm foundation for additional features. It works both for launching a company as well as […]
Crossing the Founder-Marketing Chasm with Agile Marketing: The Secret Sauce for SaaS Scale-Ups
The Dream and Reality of Product-Led Growth in SaaS In the bustling corridors of SaaS startups, where tech founders are the alchemists brewing up the next big thing, there’s a common belief. They think that if you build it (and it’s good), they will come. This belief is fueled by stories of products like Miro […]
Why You Should Fall in Love with the Problem, Not the Solution
In the whirlwind journey of getting market attention and investor interest, the urge to show off innovative solutions often overshadows the real purpose of any business: solving a customer’s problem. Typically, a startup’s journey or the launch of a new product is marked by three phases: identifying the problem/solution fit, achieving product/market fit, and […]
Sidestepping ‘Bullshit Bingo’ in Scaleups: Prioritize ‘What’ and ‘How’ First, then Define a Genuine ‘Why’
Discover How Steve Jobs and Jeff Bezos Built Billionaire Empires without Initially Defining Their ‘Why’ In the quest for business success, Simon Sinek‘s Golden Circle has emerged as a pivotal model, advocating for companies to start with their ‘why’ – the profound purpose, cause, or belief that drives their existence. Firms like Apple Inc. […]